To celebrate the end of year, Hennessy has brought together vanguards of the Irish Hip Hop scene to share connections over their favourite Hennessy drinks. Hip Hop artist Celaviedmai, label manager and artist, God Knows and MC and DJ Mango were joined by photographer Ruth Medjber and stylist Zeda The Architect to create the Hennessy, The Shared Connection. Each artist lent their impeccable skills to the beautifully shot video exploring themes of community and connection within the worlds of the artists that can be viewed at this link and across Hennessy’s social channels.
Conversation bloomed amongst these creatives and easy friends, exploring everything from the Irish Rap and Hip Hop communities, to their families and support systems and how they wind down from the sky highs of their creative professions. Connection and community were topics naturally prevalent throughout, with artists Mango and Celaviedmai both having performed at the Hennessy Stage at Body & Soul Festival and God Knows taking part in the Hennessy Sound Lounge, both in 2022. Highlighting key themes within the Irish Hip Hop scene such as inclusivity, gratitude, openness, connection, collaboration and more, this collective discussion platforms the jaw-dropping talent and inspiring sense of community within one of the country’s most exciting, flourishing creative industries.